Monday, December 7, 2009

ecoTOOLS by Alicia Silverstone

Monday, December 7, 2009
ecoTOOLS renowned for its environmentally-friendly cosmetic brushes, bath accessories, and new bath & body care collection, has collaborated with Hollywood actress and environmentalist  Alicia Silverstone to produce a new cosmetic bag collection, ecoTOOLS™ by Alicia Silverston. This collection is launching this month,  at Walgreens and Target stores.

"As ecoTOOLS(tm) continued to grow, parent company Paris Presents, Inc. aspired to extend its reach further. Not only were they looking to inspireconsumers by taking small, but smart, steps towards making the world a greener place, but they were also searching for a voice to exemplify that message. The solution was simple: cultivate a relationship with a solidspokesperson and develop products that would be accessible, affordable andbeautiful. As an avid fan of ecoTOOLS(tm) and notable environmental activist, Alicia Silverstone was a natural choice."

With ecoTOOLS(tm) by Alicia Silverstone, it's never been easier to be green and gorgeous, the line includes a complete set of five cosmetic bags,  Each bag is produced with a natural hemp material and uses a recycled PET lining.  These environmentally-friendly bags are printed with some of her favorite flowers: lavender, rose, chrysanthemum, cosmo and thyme,with non-toxic inks. They would make a stylish present under the tree, this holiday season.

  5 piece brush set not shown.

About the products

ecoTOOLS(tm) by Alicia Silverstone 5 Piece Brush Set and Bag (SRP $15.99):
This limited edition brush set and bag features four of Alicia's must-have brushes and directions to help you create her natural look. One of Alicia's favorite brushes is the Finishing Brush, a feathery soft brush that gives a flawless finish. Also included in the set are the ecoTOOLS(tm) Blush Brush, Angled Eye Shadow Brush, and Lash & Brow Groomer. The packaging of the set is made from 30% post-consumer recycled content.

ecoTOOLS(tm) by Alicia Silverstone Cosmetic Brush Bag (SRP $12.99): 

Perfect for tossing in a purse for touch-ups throughout the day, this cosmetic brush bag also contains a limited edition blush brush. It is large enough for additional cosmetic storage and has a separate compartment for your brushes in order to keep them clean. A great addition to the collection, the brush bag and brush will carry you from day to night, seamlessly.

ecoTOOLS(tm) by Alicia Silverstone Train Case (SRP $14.99): 

Designed with convenience in mind, the Train Case has a handy zip top, allowing for easyaccess and organization. With a clear removable compartment inside, you can keep organized anywhere -- whether you're on vacation, or sitting at your own vanity!

ecoTOOLS(tm) by Alicia Silverstone Overnight Bag (SRP $19.99):

This large bag is sturdy and durable and features easy-to-grip handles that make it ideal for travel. The two interior compartments are removable and versatileto help keep contents clean and tidy.

ecoTOOLS(tm) by Alicia Silverstone Cosmetic Bag (SRP $8.99): 

A staple in any makeup bag collection, this compact case is perfectly sized to fit all the essentials, and is great for the girl-on-the-go. The feminine floral design stands out in any handbag, making it easy to find for quick touch ups.

I received the four bags in the picture above to review, they are all pretty ,durable and functional, I have a feeling they will last a long time. My favorites are the train case, it is the perfect size to hold all my make-up at home and the make-up bag fits perfectly in my purse, for when I need a touch-up, now I just need to buy the 5 Piece Brush Set and Bag to finish this great collection!

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